Segmenting its clientele better. Berjaya Sports Toto (BST) introduced a
second jackpot to Mega Toto 6/52 over the weekend, the second-easiest to
be struck in the industry. We opine that this variation may boost sales
by drawing punters who will be attracted to lotto games with high odds
of striking, albeit smaller jackpots. No change to our earnings
forecasts and MYR5.00 DCF-based TP for now. Maintain BUY.
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Source: Maybank Research - 26 June 2012
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